Current Digital Trends and How They are Generating ROI

This informative breakfast will include insights into the digital marketing trends that are generating results for advertisers.

This interactive session will include a mini-workshop to help you start actually creating a content strategy and content for your marketing campaigns.

Our presenter, Kate Stein, is a Digital Advertising Director with American City Business Journals who works with clients across the county and has 14 years experience working with digital marketing products. She will be sharing best practices from a variety of B2B industries.

DISCUSSION TOPICS:

• Email marketing: Targeting, Messaging and using the best list sources
• Targeting audience in a safe environment
• How to determine where to run and best practices in digital ad creation
• Native marketing: Content Creation, distribution and how to make it measurable