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Director of Marketing

Posted: 01/28/2021

Artisan Technology Group is looking for an empathic, strategic, and action-oriented Director of Marketing to build and execute a marketing and content strategy for our fast-growing services business.

This role will report to the Chief Revenue Officer. The role is a key member of the Artisan Leadership Team and will work closely with Sales, Solution Delivery and Recruiting to support our long-term growth.

The primary goal for this role is to dramatically improve Artisan’s brand awareness and lead generation through the execution of various marketing activities and strategies.  

We Have: 

  • A robust team of Artisans 

  • Technology Leadership where collaboration and innovation are fostered 

  • A culture where every Artisan has the opportunity to lead, experiment, as well as, succeed and fail safely 

  • Opportunity to work with innovators in the early stages of ideas, products, or platform 

  • Ability to transform an industry 

  • Flexibility 

  • Innovation 

  • Empowerment 

  • Integrity 

You Should Have: 

  • 6+ years of digital marketing experience 

  • Experience in the technology industry with a solid understanding of software development lifecycle  

  • Clear understanding of the relationship between sales and marketing throughout the buyers’ journey  

  • Knowledge and experience with SEO, Google Analytics, Google Adwords and Social Media platforms like LinkedIn 

  • Experience in B2B marketing 

  • Experience designing and executing successful ABM Programs 

  • Experience connecting teams to organize efforts toward optimizing website design for lead generation 

  • Experience building automated email marketing and drip campaigns 

  • Experience with CRM and marketing automation tools (preferably HubSpot ecosystem) 

  • Excellent communication and presentation skills 

  • ROI supported approach to marketing 

Responsibilities: 

  • Create and execute an inbound and outbound marketing strategy to drive high-quality lead generation, focused in the Kansas City and Midwest markets. 

  • Create and execute a marketing content strategy to showcase Artisan’s positioning and thought leadership as a digital consultancy. This will include championing efforts to redesign Artisan’s website.  

  • Create and execute outbound marketing campaigns to drive top of funnel growth. 

  • Work closely with the Sales team to design and execute an ABM strategy for key targets and accounts. 

  • Bolster marketing materials to support the sales and client success teams. 

  • Create marketing email drip campaigns for various lines of business. 

  • Manage SEO and online presence, which includes website and social media accounts.  

  • Support Sales and Client Success team with pitch presentations and other content. 

  • Analyze, measure and report on the impact of marketing activities on the overall sales pipeline.  

And by the way, we’re not stuffy and corporate around here. We protect our culture and care about your work environment. Because of that, we offer?perks and benefits such?as . . . 

  • Health, Dental, and Vision insurance 

  • 401(k) with match 

  • Employer-paid short-term and long-term disability 

  • Employer-paid life and AD&D insurance coverage 

  • Voluntary additional Life and AD&D insurance coverage 

  • Voluntary Pet Insurance 

  • 8 paid holidays 

  • 15 days paid time off (base, increases with years of service) 

  • ½ day Birthday Pay 

  • Dry cleaning pick up and drop off 

  • Core values that promote integrity, empowerment, courage, innovation, community, and excellence in all we do 

  • Working with amazing people in a culture where we recognize each other’s wins, celebrate together often and value work-life balance. 

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Further, some of our clients?require US or Naturalized Citizenship. 

thank you to our sponsors:

Visionary Sponsor

Cornerstone Sponsors

Industry Partners

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